FELIX

KLIMATBUTIKEN

The Climate Store (Klimatbutiken) – the world’s first grocery shop where the listed ‘price’ of every item was its carbon dioxide equivalent (CO2e). Customers could only pay with a CO2e currency we printed for the occasion, with every shopper given a ‘budget’ of 18.9 kg CO2e to spend – the maximum personal weekly consumption outlined in the 2030 Paris Agreement.

PRWEEK GLOBAL AWARD - BEST CAMPAIGN OF THE YEAR / PRWEEEK GLOBAL AWARD - BEST CAMPAIGN IN EUROPE / PURPOSE AWARDS X 3 (BEST PROOF OF AUTHENTICITY, BEST ENVIRONMENTAL CAUSE CAMPAIGN, BEST ENVIRONMENTAL CAUSE CAMPAIGN) / STRATEGY AWARDS - SILVER / SABRE EMEA AWARDS - FOOD & BEVERAGE / LONDON INTERNATIONAL AWARDS - SUSTAINABILITY BLONZE / THE DRUM AWARDS - RETAIL / RESUME - ARTICLE / CAMPAIGNS OF THE WORLD - A POP-UP FOR THE PLANET /