THE ROYAL SWEDISH OPERA
KONSTEN ATT BLICKA FRAMÅT
The corona virus completely changed the idea of “business as usual” for the royal swedish opera. With great sadness, the opera, like many others, was forced to cancel the rest of the spring season. As a result we proposed a change of narrative from an otherwise bleak outlook to something positive, while redirecting all ticket sales to their newly launched operan play, resulting in an increased amount of visitors by 630%.
