SENSODYNE

COLDISH

Ice cream? You scream. When launching a new toothpaste for Sensodyne to help with tooth sensitivity, we made an ice-cream which defied physics. Results include: 6.8M Nordics and Benelux heard about Coldish and Sensodyne, 6.5K visited our touring truck, reaching 4.4M on social media with 40K engagements and generated earned reach of 2.4M via print and radio.

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