UNILEVER

STAIN LESS WASTE LESS

We unveiled the Stain-Less, Waste-Less installation at The Oculus at Westfield World Trade Center in NYC, on the eve of New York Fashion Week. A 28-foot-tall installation made out of thousands of pieces of repurposed clothes bringing attention to the issue of clothing waste in the U.S.
 
 
Results: 653 Social Placements, 2,317,410 Social Impressions and #StainLessWasteLess used in over 285 social post. But more importantly we collected over 1,400 pieces of clothing on-site, Handed out 6,000 samples in 48 hours, Executed clothing drives at UL HQ and partner agencies and sampled 12,000 coupons in Savers stores nationwide. By the time Fashion Week concluded, the dress had generated 169,069,552 impressions in total.
 

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